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AI Insights · Timothy · July 2021

Performance of Top 5 Play Pass Games on iOS in New Zealand, Q2 2021

Explore the trends in downloads, revenue, and active users for the top Play Pass games on iOS in New Zealand during the second quarter of 2021, based on Sensor Tower data.

Performance of Top 5 Play Pass Games on iOS in New Zealand, Q2 2021

In the second quarter of 2021, LEGO® DUPLO® WORLD by StoryToys Limited saw a notable increase in weekly revenue, peaking at approximately $884 during mid-May. Weekly downloads remained relatively stable, ranging from 126 to 223, while active users fluctuated slightly, reaching a high of 473 in late May.

Hungry Shark Evolution from Ubisoft experienced varied trends, with weekly revenue peaking at $764 in mid-April. Downloads surged in April, reaching 1.8K, and active users followed a similar pattern, peaking at 12.2K during the same period.

Pixel Art - Color by Number by Easybrain Ltd showed steady revenue growth, ending the quarter with a peak of $454 in the last week of June. Downloads and active users peaked in mid-April, with 954 downloads and 5.3K active users.

Touchgrind BMX 2 by Illusion Labs saw a consistent weekly download number, with a peak of 951 in early April. Revenue fluctuated throughout the quarter, peaking at $461 in late March, while active users showed a slight decline, stabilizing around 1.8K towards the end of June.

Finally, The Battle of Polytopia by Midjiwan AB maintained a steady stream of revenue, peaking at $261 in late May. Downloads were relatively low, ranging between 41 and 112, while active users remained stable around 300 throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analysis can be found.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2021